Selling on WhatsApp without losing orders

WhatsApp is a great place to talk to your customers and a poor place to run a shop. How to keep the first without putting up with the second.

If you sell on WhatsApp, you already have the hardest part: customers who message you. What you are missing is everything that comes after “I’ll take it”.

Where orders get lost

In the thread: the address is in one message, the size in a voice note, the colour in a screenshot.
Between “I’ve sent the money” and the moment you actually check your balance.
In your memory, when three customers want the last piece.
After the sale: nobody thinks of following up with the happy customer from two months ago.

Separate the conversation from the order

WhatsApp stays the place where you talk. The order itself happens through a link: the customer picks their size, sees the delivery fee for their neighbourhood, pays, and you receive a complete order. There is nothing left to piece together.

One important detail: a phone number is enough to order a physical item. Do not demand an email from a customer who does not have one.

Where to put your link

In your WhatsApp Business profile and your Instagram bio.
In every status: a photo, a price, the product link.
In your replies: instead of typing the price and sizes again, send the product page.

Follow up, but from your own number

An automatic message from an unknown number gets ignored. Komerxe prepares the follow-up, with the customer’s first name, their order and the link, then you send it with one tap from your own WhatsApp. Your customer replies to someone they know.

An order to be paid to the courier is not an unpaid order. Never chase it as one.

Measure what sells

Create a campaign link for each status or post. At the end of the week, you know which one brought visits, and which one brought sales.